A sourcing office, accountable for the whole order

Fortune Eleven Trading Co. was founded in Ahmedabad by Mustufa Popatiya after ten years spent between buying offices and factory floors. The pattern he kept seeing was simple: buyers were sold on price, then let down on the third shipment, because nobody was physically present when quality slipped.

The firm exists to close that gap. We work from India for buyers in ten countries, and we sit on the same side of the table as the buyer — never taking a hidden margin from the factory. For Indian manufacturers, the same team runs the reverse service: finding overseas buyers and guiding a first export shipment out of the gate.

We are deliberately small. Category slots are limited so we are never quoting one client against another, and every enquiry is handled by someone who has walked the unit making the goods.